Having a website or even building one without the help of a website designer can deem stressful. Here’s a tip from a web designer: There are ways you can spice up your website and have it looking REAL professional in no time.
If you don’t have a website, I’m going to break down the different website options:
- Not beginner friendly. Open source platform, easy customize themes and modify, but this can also be problematic if your custom tools or plugins breakdown. A large community forum full of discussions, but not well organized and getting a timely response is inconsistent. Requires frequent maintenance and monitoring. WordPress ranges from $200-$15,000 depending on various factors (hosting, plugins, themes, and hiring help etc.)
- Very user-friendly, drag & drop website builder. Limited customization, but all of their features and functions are closely controlled, monitored, and tested to ensure they are working properly. Have tutorials, you can also contact customer support. Wix manages all updates and maintenance for you. Wix offers 5 premium plans ranging from $5 month, to $25 month
- Squarespace provides you with mobile-responsive, designer templates that command attention. Their finishing quality is high. Squarespace offers responsive templates, meaning that you can resize your browser and content. Squarespace gives you an extensive styling option that the majority of other website builder does not provide. The cons of using Squarespace are when viewing your website on a mobile device, how your design looks in editing may be slightly different from its published mode, extensive styling options could be overwhelming, Squarespace’s e-commerce platform only integrates with one payment processor (Stripe).
- Weebly is probably the easiest to use. The user interface is very intuitive to use, which is good for all levels of users. They have better and more stylish templates. Weebly has more than 40 pre-set page layouts for you to choose from. Cons of Weebly are that they have limited template customization options, slower in introducing new, innovative features, Blog features need improvement
- Shopify is the fastest web hosting and built-in speed for an e-commerce platform. Shopify has all of the necessary features, they also have great customer support, they also have apps that you can install to make your store run smoother, they have the best designing system, the biggest cons of using Shopify is the pricing it’s $29 a month for the basic plan.
In my professional experience, Shopify is e-commerce KING, and Squarespace is KING! Find out what platform work best for your business needs, a website is an investment.
Now on to the magic, 10 ways you can spice up your website, *rolls up sleeves*
Tip #1: Make Your Home Page Everything Your Potential Customer/Client Needs
95% of visitors to your website will never make it past your home page. Let’s be honest, people are lazy, and they don’t really want to go searching through your site for everything. Make your homepage consist of everything your business offers, and clickable links to each thing. Short. Simple. To the point.
Tip #2: Make Your Services Page Engaging
If you are a service based entrepreneur, you want your potential client to know that you care about your business, you care about solving the problem, and you actually enjoy what you’re doing. You ARE your brand, don’t be afraid to show that off, don’t be afraid to let others know that you’re passionate about what you’re doing. It’s no such thing as over-doing it with purpose.
Tip #3: Make Your Product Page Informational
People like to know what they’re buying, and surprise..they want to see YOU in your YOUR own stuff or using your own. They want you to actually know what you’re selling and WHY it’s important. You have to build trust. You have to show then they should invest in YOUR business, to ultimately invest in themselves
Tip #4: Have Pleasing Pictures
Let’s be honest here, no one wants to be on a website and they see crappy images. I see this all too often with my hair company clients, they’ll use a generic picture of the hair texture. Invest in QUALITY photos.
Free Stock Photo Sites:
Cheap Stock Photo Sites:
Affordable Stock Photo Sites:
All of these free resources, you have no excuse… NONE!
Tip #5: Incorporate Your Brand Colors
I know this may seem like it’s common sense, but honestly, it’s not. It takes ALOT to build a brand, and you want your brand to be consistent with everything you have going on. Your brand colors need to match EVERYWHERE. Don’t have pink in your logo, but red and green on your site, that’s not consistent sis. Let’s get it together. The easiest way for me to stay consistent with my brand is with a brand board. I find it a quick way for me to match colors, fonts, and everything else with my site. You can build a brand board super easy on Canva if you don’t have photoshop, and of course, my studio offers this service. *a quick commercial plug lol*
I hope this blog helped you find different ways for you to spice up your site. Drop your website in the comments below, I would love to check them out.